Updated: Oct 15, 2020
Watch the hype... and your wallet
As far as trainers are concerned, there are few brands as established and adored as Nike's Air Jordan. The flagship Nike range of the legendary basketball player, several of their recent collaborations have garnered worldwide acclaim. In fact, the latest pair, the Dior x Air Jordan1's, fetched a whopping - brace yourselves - $10,000 USD on the secondary market. Yep, you read that right.
Dior x Air Jordan 1's But now there's a new kid on the block. And this girl is here to stay. Well, only for a short while... given how quickly the last pair sold out. The new women's Off-White x Air Jordan 4 "Sail" are set for release on July 25th, with images of the exclusive colourway appearing earlier this week. The creator? Virgil Abloh. Need we say more?
Off-White x Air Jordan 4
Featuring the Off-White "Sail" base, translucent mesh detailing and the "Air" midsole label in black, the trainers are icy fresh. Retail is expected to be $200 USD... reasonable enough right? Well, the real hype is seeing what these naughty numbers go for on the secondary market, given what the previous pair went for. Anyway, that's our say on the matter. Gents remember: these are only being released in "women-exclusive sizes". So unless you've got particularly small feet, leave this one to the ladies.
Writing credit: Oliver Gunns